Launch pack

Everything for launch week

The teaser, posters, Teams posts and the launch email. Download the pieces you need, or everything in one zip.

Download everything (zip)Back to the launch page

The idea

Our logo is a spreadsheet, turned 45°

The 29 tiles in the EMG mark line up with a grid 10 columns wide and 13 rows deep. Merge the cells into 29 blocks, turn the sheet 45°, and you have the mark. The campaign uses that link between the spreadsheets EMG has relied on and the apps that take over from them.

Every piece carries the same headline: Welcome to the Matrix.

1. A spreadsheet10 columns, 13 rows

2. Merged into 29 cellsIn the five brand colours

3. Turned 45°The Energy Matrix mark

Headline

Welcome to the Matrix.

Used once per piece, always with the full stop. "Matrix" is the coral word.

Everything else

Plain sentences

After the headline, say what changes for people, for example "Raise IT tickets and read EMG's guides with one sign‑in." No slogans in threes.

The tile

The mark's 29 tiles work as a counter. Three are lit at launch, for the portal and the two apps, and each new app lights another. The Teams posts fill them in.

Colour

CharcoalNavyCoralSkyIce

Charcoal backgrounds, with coral for one word or one shape per piece.

Type

Montserrat 800=PLEX_MONO("cells")

Montserrat for the words. A monospaced face only for spreadsheet details, such as cell references, formulas and file names.

Voice

Plain and friendly. Spreadsheets have served EMG well, so we talk about them kindly and say plainly what the apps do. Australian spelling and short sentences.

Teaser video · 40 seconds

From one cell to the EMG mark

It has no sound, and the words are part of the picture, so it works muted in Teams. Use the square version in a Teams post and the widescreen one on a screen.

WidescreenMP4, 1920 × 1080

Widescreen MP4 Still frame

SquareMP4, 1080 × 1080

Square MP4 Play it in the browser

Teams posts

Three teasers, then the launch post

Post them in the General channel a few hours apart. Each shows more of the mark, and none of them explains it until the launch post.

Teams post 1: one coral tile of the EMG mark lit, with the words 1 of 29.

First post

Here is the first tile. There are more on the way.

PNG

Teams post 2: ten tiles of the EMG mark lit, with the words 10 of 29.

Second post

Ten tiles now. Any guesses?

PNG

Teams post 3: 28 tiles of the EMG mark lit, with the words 28 of 29.

Third post

One tile to go.

PNG

Launch post

The EMG Portal is live, with Ticketing and Documentation behind one sign-in. Watch the 40-second teaser, then sign in: https://launch.apps.energymatrix.com.au

PNG Square video

Posters · A3 and A4

Posters for the office

Each poster makes one point and has a QR code that opens the portal. They go up on launch day.

Poster: =THANKS(A1:J13). Thank you, spreadsheets.

The thank-youA friendly nod to the tool that has run EMG for years.

A3 PDF A4 PDF

Poster: four versions of a procedures document. One page, every version kept.

The versionsFor Documentation. Most of us have seen a folder like this.

A3 PDF A4 PDF

Poster: Laptop slow? Printer jammed? Raise a ticket.

The useful oneFor next to the printer and in the kitchen. It tells people what to do.

A3 PDF A4 PDF

Poster: the EMG mark. Welcome to the Matrix.

The markThe main poster. Its PNG can also run on office screens.

A3 PDF A4 PDF PNG

Launch email · from Mat to all staff

Sent to all staff on launch day

Welcome to the Matrix: the EMG Portal is live

From Mat Harvey To All EMG staff

Hi everyone,

Today we're switching on the EMG Portal. It's where you'll sign in to the apps we're building for EMG.

Spreadsheets have run a lot of EMG for years, and they've done the job well. As more of us share the same files, keeping them in step gets harder. The Excel Uplift moves that shared work into apps, one spreadsheet at a time, with the data kept in EMG's own databases.

Two apps are live from today:

Ticketing, for IT help. Raise a ticket and see where it's up to. You can still email the service desk, and your email becomes a ticket.
Documentation, for how we do things. Procedures and guides in one place, with every change kept.

Sign in at portal.apps.energymatrix.com.au with your work email and EMG password. If you've forgotten your password, choose Forgot password to set a new one.

The launch page at launch.apps.energymatrix.com.au has a short video, answers to common questions and the list of apps we're planning. If your team relies on a spreadsheet that should be an app, see the IT team and tell them about it. We'll use the suggestions to decide what comes after the planned apps.

Mat

Sending it

Open the email page below in a browser.
Select everything (Ctrl+A), copy it, and paste it into a new Outlook message.
Copy the subject line into the subject.

Email page Plain text

Welcome to the Matrix: the EMG Portal is live

Follow-ups

Day 3: "Have you raised your first ticket?" with the poster's three-line how-to.
Week 2: how many tickets were raised and pages written, and which apps people have suggested.

Teams and extras

Teams, calls and email signatures

Teams banner: Welcome to the Matrix, with the sheet turning into the EMG mark.

Teams announcement bannerThe header image on the launch-day announcement.PNG, 1500 × 500

PNG

Call background: dark, with the EMG mark's outline in the top right and three tiles lit.

Call backgroundKeeps the middle clear for your face. Three tiles are lit and the rest are outlines.PNG, 1920 × 1080

PNG

Signature strip: Now on the EMG Portal. Ticketing, Documentation.

Email signature stripOptional, for launch week. Use the 2× file and set it to 600 pixels wide, so it stays sharp.PNG, 600 × 100 and 1200 × 200

PNG PNG 2×

All-hands slideOne slide for the launch meeting. Play the teaser after it.16:9, PNG and PDF

PNG PDF

Everything in the pack

What goes out and when

Piece	Format	Where it goes	When
Teams teaser posts × 3	PNG 1080 × 1080 + post text	Teams, General channel	A few hours apart, before launch
Posters × 4	PDF, A3 and A4	Kitchen, lifts, printers, reception	Launch day
Launch email	Email page + plain text	All staff, from Mat	Launch day
Teams launch post	PNG or square MP4 + post text	Teams, General channel	Launch day
Teams announcement	Banner PNG	Teams, General channel	Launch day
Teaser video	MP4 1920 × 1080 and 1080 × 1080	Teams, all-hands, launch page	Launch day
Landing page	launch.apps.energymatrix.com.au	Linked from the email, Teams and the posters	Launch day, then kept up to date
All-hands slide	16:9 PNG + PDF	Launch meeting	Launch week
Call background	PNG 1920 × 1080	Teams calls	Launch week
Signature strip	PNG 600 × 100 + 2×	Outlook signatures (optional)	Launch week